We know, it sounds a bit of a cliché to say “do your homework,” or “be prepared,” but it remains the single most valuable piece of advice that anyone going into a car negotiation can have. You need to know very clearly about the car you’re interested in, the trim level, its features and everything […]
It’s difficult working at a car dealership in January and February. After a busy holiday season of spending far too much money on gifts, parties, travel and other festive expenses, people are focused on paying down debts, tightening their belts and cutting back. That tends to leave little to no room to buy a new […]
Good salespeople are naturally competitive and they’re very motivated to hit their targets. That’s why car manufacturers give dealerships goals for monthly, quarterly and annual sales. Hitting those numbers means bonuses and rewards for the top performers. As a knowledgeable car buyer, you can use this information to your advantage. If selling you the car […]
The terrific deals you see advertised in the run-up to Black Friday usually have some conditions attached. They might apply only to specific trims, engines, or just the vehicles they have on their lot. Sometimes the deals are only for select groups – auto company employees or veterans perhaps – or related to specific financing […]
